How Undercover Filming Revealed a £28m Timeshare Fraud

Authorities have called it as a major frauds of its kind in the UK.

In all 14 defendants have been sentenced for their role in a multi-million pound plot to defraud over 3,500 holiday ownership investors.

The targets were desperate to terminate long-standing timeshare contracts and went looking for support.

Most were from 60 and 80. More than 500 of them parted with more than £10,000, and a single victim paid in excess of £80,000.

Those targeted were faced aggressive presentations lasting up to six hours. They were out of money, possessing valueless fake "credits" and continued to be bound by costly timeshare contracts they could no longer use.

The Firm At the Heart of the Fraud

The firm at the core of the scheme was Sell My Timeshare (SMT). They accepted customers' funds to finance the proprietors' lavish lifestyle of exclusive education, luxury homes and exclusive air travel.

The individual at the head of the organization, the main defendant, was sentenced to a seven and a half year sentence in January for deceptive scheme.

On Friday, his partner one of the co-defendants was part of the concluding cases to learn their fate.

She was handed a two-year long suspended jail sentence at Southwark Crown Court after admitting money laundering.

The outcome represents a lengthy process and signifies a major victory for the people who spoke out, the law enforcement and the Crown.

The Way the Inquiry Started

I first heard about the company was in the that particular year. The role involved in the investigations unit of a news organization, making documentary shows.

A colleague mentioned that his mum had assumed the ownership of a timeshare apartment in the Spanish coast and, after years of holidays, had commenced searching to terminate the deal.

It should be noted how popular vacation properties had grown with English tourists in the eighties and nineties.

Timeshares enabled families to access the same accommodation every year, or exchange their time slots with fellow investors who had properties in different locations. Approximately 600,000 holiday enthusiasts seized that opportunity.

The early surge was accompanied by a many stories about dishonest operators fraudulently marketing units. They appeared frequently on public interest broadcasts.

The typical vacation property deal tied investors in for many years.

By 2016, those owners who had experienced their regular accommodation in the resort for a long time were advancing in years, and a significant number were looking to wave goodbye to their vacation investments.

A number had reduced ability to travel and were unable to visit their units. Others just believed they'd achieved their goals from them. And others had passed away, in many cases bequeathing their loved ones to inherit the deals - including their yearly fees and service charges.

The Investigation Develops

This was the situation the friend's mum had found herself. She browsed the internet for answers and discovered the organization, a enterprise whose digital platform assured to release her from her deal.

Yet, having made a payment and booked a meeting with them, her loved ones became suspicious.

Subsequent checking revealed numerous individuals claiming they had handed over cash and achieved no result in return. Actually, they had suffered financially. Substantial amounts.

Our team started looking into what was happening. It soon emerged that there were some shady characters active in the vacation property industry.

An attorney had many grievance cases preparing to take action against SMT.

We spoke to individuals who had engaged the company and they all told the same story. They thought the firm would acquire their investment away from them but when they went to a consultation (for which they submitted funds initially) they were advised there was no market for their property.

Instead, they were pushed - indeed compelled - to commit further cash purchasing "Monster Rewards", named after the organization's holding firm, Monster Travel.

The nature of these rewards was somewhat vague. They appeared to be a type of exchange medium, providing reduced-price holidays and amenities and retail offers.

And they were reportedly "transferable with additional holders, some time down the line.

Paying cash immediately would result in an future return that would pay for the firm's costs and allow the timeshare holder ahead financially, liberated eventually from their troublesome deal.

Too good to be true? Certainly, that proved correct.

A 'Deceptive Scheme'

Assuming these reports were accurate, this was a massive scam.

The technique is termed a "misleading sales."

A business - in this case the company - "lures the client by promoting a particular product but then to say that's not available, steering the customer in the direction of an alternative, lesser product or service.

This is against the law. Armed with all the testimony we had collected, we made the case to covertly record one of the company's meetings.

The process requires commitment, energy, and clear arguments for why this is the only way to gather the data needed to prove wrongdoing.

With approval secured, our limited crew organized a appointment with one of the firm's agents in the location.

Acting as a member of the public wanting to get his mum free from her timeshare contract|holiday ownership agreement

Robert Jones
Robert Jones

Elena Hartwell is an interior designer with 10 years of experience, passionate about creating functional and stylish homes.